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Finding leads or people who might be prospects is the most vital part of the selling process.

Briefly about the sales funnel

The sales process is often compared to a funnel, you start out with many leads, and after gathering information, you come up with a smaller list of qualified prospects.

The concept of the sales funnel is a helpful way to visualize the process of finding and qualifying your customers and effectively illustrates the value of identifying a large pool of potential prospects.


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Smart segmentation

Engage with your audience effectively by segmenting. Improve your conversions or sales by targeting a smaller subset of your contacts to align content with exactly what they need.

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